Digital Marketing Manager at Aviva Investors
October 2011 - April 2012
o Development and execution of Aviva Investors global digital strategy, including budget and resource management
o Build digital capability for AI across all business channels and regions
o Creating a digital platform that measurably adds value to the business and supports our global brand positioning
o Ensure that the digital strategy delivers both client acquisition and client retention activities
o Ensure a programme of ongoing improvements in our digital capability and delivery
o Develop and deliver detailed MI as required on client use and client requirements
Multimedia Manager at Jupiter Fund Management plc
March 2004 - September 2011
o Manage the channel marketing team, providing insights in the development of web technologies, SEO, email marketing, social media and their uses within marketing. I also proofread/edit all corporate product commentary, prior to online delivery.
o Built and nurtured close relationships with other Business Unit Directors to ensure we maximised opportunities for integration of e-marketing practices.
o Developed and implemented a business plan for new e-business and digital marketing strategy
o Due to continued success and growth of e-marketing and multimedia, I have built multi-disciplinary digital internal unit; where my main focuses are on the delivery of creative direction, multimedia, web, video, photography; including strategic e-marketing direction.
Multimedia / Photography / Video (Freelancer) at Fidelity Investments
2001 - 2004
Worked within the Fidelity's internal design agency, developing multimedia projects and streaming video
o Managed and implemented design elements to Fidelity websites
o Organised coaching across teams, to implement best web practices
o Helped introduce video capture and editing capabilities within previously print orientated environment
o Established and developed multi media design projects in various formats including streaming video, flash and enhanced CD-Roms
o Created video stings for high profile corporate events pushing the Fidelity brand
o Engineered the look and feel for many web form applications
o Produced webcast material for streaming to clients via Fidelity websites
Freelance Designer (Contractor) at Financial Times
January 2001 - February 2001
Worked closely with the Marketing department of FT.com, ensuring the smooth transition between the name change of FT MarketWatch to FT Investor.
o Successful designed the production of banner advertising ads
o Redesigned various email news letters, whilst keeping the FT corporate brand in place
o Developed B2B informative PowerPoint presentation
Multi Media Designer (Manager) at 1eEurope
June 1999 - December 2000
1eEurope UK is a subsidiary of 1eEurope International, a leading
pan-European e-business solutions provider with an integrated network of over 300 employees. Looked after a small team of 5 designers, assisting them in developing their skills; teaching them about compatibility and userability
o Formulate layout and design concepts/architecture, select and secure suitable illustrative material or conceived and delegate production of sites to junior web designers or photographers
o Designed company visual communications media, such as, posters, packaging and on-line services
o Review illustrative material and consult with client or individual responsible for presentation regarding budget
o Analyse and adjust web sites for cross browser compatibility and improvements of overall speed and users navigation
o Clients included: Eurotunnel, Agfa Monotype, British Telecom, Ceridian, Corgi Gas and Winesmart to name but a few
Senior Web Designer at MotorTRAK
1998 - 1999
Designed over 200 sites for the motorcar industry, assisted new team members with building their design skills and usability
o Liaised with Porsche for the development of their web style guide
o Main client base I designed for: Peugeot, Jaguar, Jeep, Mercedes Benz, Porsche and Lexus
o Developed dealership websites to follow brand of the car manufacturer
o Trained staff on cross browser compatibility and design practices
Web Design Trainer / Marketing Executive at Direct Computer Training
1996 - 1998
Originally joined DCT to learn networking, as an entrance to getting into the web industry. In my free time I would use the schools equipment to build websites for local companies. The head of the school saw this and asked whether I would like to set up and teach a web design course. In 2000 the course I designed became the national curriculum; which is taught today in schools and colleges in the UK today
o Trained in Web design, HTML, Photoshop, Animation and JavaScript
o Worked with the classes to produce commercial websites as part of their course
o Organised the marketing strategies for the course
o In two years the course grew from strength to strength, starting from one student in a morning course which swiftly increased to 10 students, with in a couple of months an afternoon course and night course had been introduced
Herringboned Ltd - Digital Media Specialist at Mark Hebblewhite
April 2012
As a freelancer/consultant in digital marketing I can offer the following:
- Social media campaign management
- Email marketing
- Front end web design and architecture
- Lecturing (creativity & social media)
- Corporate video creation and editing
- Corporate photography
If you require any of the above services, please feel free in contacting me to discuss your requirements.
Founder at Studio1st
November 2006
Photography & Makeup Agency
Studio1st a collaboration between two photographers and a makeup artist. We are based in the heart of the West End of London.
Our team has years of experience working with many top tier clients. Our aim is to provide you with a high quality service, either as a team or an individual freelance basis. We are easy to work with and will tackle your photographic projects appropriately.
We provide the following services:
- Fashion Photography
- Lookbook & Headshots
- Corporate / Portraits
- Events
- Bridal / Weddings
- Makeup
- Architectural Photography
Co-owner at mba4success
December 1997
Mark's leadership, marketing and technology skill-set has advanced mba4success as a leader in its field, he has developed a highly effect website that promotes the benefits of management education.
mba4success now has over 30 thousand visitors per week, with a large team of global journalists providing the latest headlines; on topics and issues concerned with management education, global affairs, economic and social change.
mba4usuccess also releases each year the highly respected WCW MBA & EMBA Rankings, which are featured in the 'Careers & Success' guide.
If you are considering advancing your career or pursuing an MBA / EMBA; then mba4success is the ideal vehicle to provide you with an independent view, which you will find invaluable.
For further information visit:
http://www.mba4success.com
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